Thursday, November 19, 2009

Carnegie pronunciation

Really, NPR? Andrew "Car-NAY-gee"? So everyone who calls the place in New York "CARN-uh-gee" Hall is wrong, or what?

Combined with the nasally voiced guy who does the NPR sponsorship announcements, it's enough to drive a man to drink. (To drink Bud Light, of course.)

Wednesday, November 18, 2009

What's the difference between Bud Light and raw sewage?

Radio and print ads play second fiddle to television, which means if you're not a frequent television viewer, the often incomplete radio and print components of an ad campaign can sound bizarre. It took me months to discover what the "They Miss You" sleep ad campaigns were about.

Case in point: Bud Light's "The Difference is Drinkability" slogan. Apparently, nobody at Anheuser-Busch thought this one through. "The difference is drinkability! That other stuff is undrinkable swill, but ours is drinkable! Just barely." Thanks, guys, but I tend to set the bar for my beverages a little higher than that.

Tuesday, November 10, 2009

"If you see them, give us a call."

I sometimes question the effectiveness of NPR corporate sponsorship. For example, a company called Seaman's has been running a spot for at least two weeks, but I can't even find them on the web. They make... uh... light rail? And some other technology-sounding stuff, but a search for like five different selling variants of "Seamons", with and without "light rail" and "green energy" turns up nothing.

Like many NPR spots, the message is a little wonky, too. It ends with:

"...Somewhere in America, you'll find Seamans' 69,000 employees at work."

Somewhere? What, did they lose them?

Sunday, November 8, 2009

"Enough for your meal"

Man, if Coke wants me to stare at their ads, they need to bring back the "Let's drink two" girl. She was a lot more appealing than this latest billboard/poster ad with the Coke 2-pack that's "enough for your meal", which makes it sound about as appealing as... I dunno... gruel.

Wednesday, November 4, 2009

Sounds like it would flay off all my e-skin

I dunno what "e-blasting" is, but I'm pretty sure it's not something I want to happen to me.