Tuesday, November 10, 2009

"If you see them, give us a call."

I sometimes question the effectiveness of NPR corporate sponsorship. For example, a company called Seaman's has been running a spot for at least two weeks, but I can't even find them on the web. They make... uh... light rail? And some other technology-sounding stuff, but a search for like five different selling variants of "Seamons", with and without "light rail" and "green energy" turns up nothing.

Like many NPR spots, the message is a little wonky, too. It ends with:

"...Somewhere in America, you'll find Seamans' 69,000 employees at work."

Somewhere? What, did they lose them?

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